The Hague, Netherlands, 29 November 2024 – Circularise, a leading provider of Product Traceability Management Platform for supply chain compliance and sustainability, is pleased to announce the appointment of Birgitte van Haaren-van Duijn as Chair of its Board of Directors, effective 1st of November 2024. Birgitte brings a wealth of experience in governance, operational excellence, and blockchain ecosystems, making her an ideal fit to guide Circularise as it continues to drive innovation in supply chain transparency and sustainability.
Birgitte has over 30 years of global experience in industries such as logistics, fintech, energy, and blockchain. She has held executive roles as CEO and CFO and served in numerous supervisory positions. Known for her strong analytical skills and strategic thinking, she has successfully led complex change processes in international settings. Her expertise in overseeing the financial and operational impact of business decisions will be invaluable as Circularise scales its operations.
Most recently, Birgitte has chaired the supervisory boards of several innovative companies, including Luxexcel (a 3D print solution), Morphotonics (a leader in large-scale nanoimprint technology), and Flexidao (a blockchain startup in the energy sector). Her deep understanding of blockchain technology is complemented by her academic work, having completed a Ph.D. at Eindhoven University of Technology focused on governing blockchain ecosystems.
“We are thrilled to welcome Birgitte van Haaren-van Duijn as our new Chair. Her extensive leadership experience and deep knowledge of blockchain governance will be invaluable as we continue to expand our platform and help companies achieve greater transparency across their supply chains. Birgitte’s insights will be crucial in guiding us through the next phase of growth,” said Jordi de Vos, founder of Circularise.
Circularise’s Product Traceability Platform provides companies with a secure and scalable solution for tracking materials and products throughout their supply chains while maintaining data privacy. With increasing regulatory demands such as ESPR and CSRD and the rapid growth of certifications such as ISCC, Circularise is at the forefront of helping businesses meet compliance requirements and sustainability targets while safeguarding sensitive information.
“I am honored to join Circularise as Chair of the Board. I look forward to working with the board and management team to drive innovation in supply chain transparency and contribute to building a more sustainable future," said Birgitte van Haaren-van Duijn.
About Circularise:
Circularise is a Netherlands-based product traceability platform, established in 2016, specialising in compliance and sustainability across supply chains. With Circularise, companies can efficiently prepare for audits and meet regulatory requirements (like ESPR) and certification standards (like ISCC EU, ISCC PLUS). The platform enables end-to-end product traceability beyond tier-1 suppliers, supports digital product passports, generates audit-ready reports, and allows secure data collection, management, and sharing. Circularise’s patented technology ensures sensitive information remains protected, providing both transparency and data security.
For further information: info@circularise.com