We create software to make products traceable

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Our story

How we got here

We are Mesbah and Jordi, the co-founders of Circularise.

We started Circularise in 2016 after visiting a number of recyclers in the Netherlands. Before that we didn’t know that while products are sent to recycling plants, many resources end up being incinerated or, even worse, put in landfills.

The reason is simple - recyclers don’t know what’s inside all these products. What materials have been used, what is their origin, are they hazardous? All these questions were left unanswered and that’s why we started Circularise - to become the information bridge for a circular economy.

With Circularise we strive to improve transparency and traceability across complex supply chains and enable a shift to a circular economy.

2016

Timeline

Circularise is founded

2017

First employee & office

2018

Whitepaper published,
getting known in the industry

2019

Landed two big commercial clients in the plastic industry

2020

Successful project with Porsche

2022

Grew the team to 30+ people

2024

Received ISO 27001:2022 certification

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About Circularise

Problem

End-to-end Supply Chain Traceability holds the key to overcoming major challenges that society faces in the areas of Circular Economy, Environmental Pollution, Carbon Emissions.

But the race to Sustainability is held back by concerns around trust, privacy and confidentiality, as the available material data is often not accessible, proprietary or incomplete.

Solution

Circularise enables supply chain actors to share sensitive data without risking privacy and confidentiality.

To improve Resource Use, Verify Provenance, Conduct Carbon Footprint and Impact Assessments to unlock the potential of Circular Economy business models and to drive worldwide adoption.

The Circularise Mission

Our values

We value privacy, transparency and sustainability. We do not feel that anyone should be the central authority of new transparent and circular supply chains.

That’s why we choose a public blockchain to support equality and trust among all supply chain actors.

Our mission

We created Circularise to radically shift the global economy to the circular model. We want to make it easier and more secure for people and organizations to exchange information about products and materials needed for sustainable living.
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The team

Meet the leadership team of Circularise

Mesbah Sabur
Co-Founder

Mesbah, an MSc graduate in Industrial Design Engineering from TU Delft, founded Circularise to drive circular economy innovation. He leads Commercial efforts and Product, shaping the company's vision and blockchain-based data-sharing platform.

Mesbah Sabur
Co-Founder
Jordi de Vos
Co-Founder

With background in Mechanical Engineering and Industrial Design Engineering at Delft University of Technology, Jordi drives Circularise’s mission by leading strategic partnerships, business operations, and investor management to scale the company globally.

Jordi de Vos
Co-Founder
Birgitte van Haaren
Chair Supervisory Board

Having held executive roles as CEO and CFO and served in numerous supervisory positions, Birgitte brings 30+ years of global experience in industries such as logistics, fintech, energy, and blockchain.

Birgitte van Haaren
Chair Supervisory Board
Marcel Lubben
Supervisory Board member (Brightlands Venture Partners)

Marcel, owner of Lubben Management BV, advises startups, growth-stage companies, and investors, serving on multiple boards, including Circularise. With nearly two decades at DSM in leadership roles, he specialises in growth, transformation, and sustainable innovation.

Marcel Lubben
Supervisory Board member (Brightlands Venture Partners)
Victor Straatman
Supervisory Board member (4impact)

Victor, a serial entrepreneur and investor, co-founded ventures in digital strategy, AI, and sustainable protein. As a Partner at 4impact capital, he invests in tech4good startups, supporting their international growth.

Victor Straatman
Supervisory Board member (4impact)
Phil Brown
Head of Sustainable Innovations

Phil is a PhD expert in circular economy and innovation with 15+ years of experience in the industry. He was a co-founder at Circular Strategies and worked as a research engineer for Circular Value Chain at HSSMI.

Phil Brown
Head of Sustainable Innovations
Perica Zivkovic
VP of Engineering

With 25+ years in software development and architecture, Perica has a proven track record of scaling unicorn startups (DataSnipper, Bynder)

Perica Zivkovic
VP of Engineering
Teresa Oberhauser
Head of EU & Public Grants

With 6+ years in environmental governance and circular economy, Teresa leads EU research at Circularise, working with governments, the UN, and civil society.

Teresa Oberhauser
Head of EU & Public Grants
Polly Smith
Head of Investor Relations

Polly, an investor relations expert with 25+ years in fundraising, led Circularise’s successful Series A and Pre-Series B SAFE rounds.

Polly Smith
Head of Investor Relations
Pierre Ouannes
Head of Product

Pierre has more than 5 years of experience in software development and is responsible for cross functional leadership, defining product strategy and supporting commercial scaling.

Pierre Ouannes
Head of Product
Adil Laouoji
Head of Finance

Adil, with 10+ years in corporate finance across Europe, MENA, and APAC, oversees forecasting, risk assessment, and regulatory compliance at Circularise.

Adil Laouoji
Head of Finance
Igor Konstantinov
Head of Marketing

With a background in Industrial Engineering and Strategic Management, Igor helped scale Circularise from 5 to 50 employees, led marketing and OKRs, and supported fundraising efforts that secured €11M.

Igor Konstantinov
Head of Marketing
Huwaida Ammari Tughar
Head of People

Huwaida has 15+ years of experience across the full spectrum of Human Resources including at Marriott Hotels as HR Director and with Toyota & Lexus automotive Group Middle East as Head of Talent Engagement.

Huwaida Ammari Tughar
Head of People
Syed Nabil Ahmed
Product Manager & LCA Specialist

Nabil has brought more than 7 years of experience in software engineering and product development to lead product strategy, while also serving as the company’s LCA specialist.

Syed Nabil Ahmed
Product Manager & LCA Specialist

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